8 Social Media Strategies to Boost SEO
Here at KBDC Inc., we often find that clients treat search engine optimization (SEO) and social media as separate strategies. But in reality, these two marketing strategies work best when aligned. While social media signals aren’t direct ranking factors for Google, the indirect impact on SEO is powerful. The right social media strategy can increase your content’s visibility, drive more traffic to your website, and boost backlinks, which are all key ingredients for SEO success.
Let’s dive into 8 smart social media strategies that can help you improve your SEO.
1. Share Content That Links Back to Your Website
One of the most effective ways to boost SEO with social media is to regularly share links to your blog posts, product pages, landing pages, and other on-site content. Each time someone clicks through, you’re increasing traffic, an SEO signal that shows your content is valuable and engaging. To encourage clicks, be sure to use engaging captions and eye-catching images.
2. Optimize Your Social Media Profiles
Your profile is often the first place people will discover your brand, so make it count. Use your business name consistently, add relevant keywords in your bio, and include a link to your website. For example, if you run a local bakery in Jackson MS, a bio like “Artisan bakery in Jackson specializing in sourdough and sweets” helps search engines understand your niche and location.
3. Encourage Social Sharing to Amplify Reach
The more your content is shared, the more visibility it gains. This can lead to higher traffic, brand mentions, and even backlinks, all of which support SEO. To make this happen, create shareable content, such as infographics, short videos, and quote graphics. Also, add social sharing buttons to your website and blog. This way, if a person likes what they read, they can click on the button and immediately share your content. You can also ask followers to tag or share with friends.
4. Repurpose Evergreen Content
You can build on what you already have rather than beginning from zero. Take your high-performing blog posts and turn them into bite-sized content for social media—think short videos, Instagram carousels, LinkedIn posts, or Twitter threads. This keeps your content alive and continually drives new traffic back to your website. It’s also a big time and money saver for your business!
5. Engage with Industry Influencers and Thought Leaders
Social media is a great place to network with influencers in your niche. If they engage with or share your content, you may gain access to a wider audience and earn high-quality backlinks.
Here are some of the best ways to engage with industry influencers and thought leaders:
- Follow them and engage consistently by liking, commenting, and sharing their content
- Tag them when you reference their work
- Share their content with your audience
- Attend and participate in industry events
- Send a personalized email introducing yourself and expressing interest in working with them
- Collaborate on content, such as quotes, interviews, or podcasts
- Engage in the same communities, such as Slack groups, forums, LinkedIn communities, and others
6. Use Hashtags Strategically
Hashtags help your content get discovered by users searching for specific topics. This can extend your reach and bring more people to your profile and website. As useful as hashtags can be, don’t go overboard. Choose 3-5 relevant hashtags per post that align with your content and audience. You can use a mix of both popular hashtags and branded hashtags.
7. Boost High-Performing Posts
If a piece of content is doing well organically, consider putting some paid promotion behind it to expand its reach. Driving more targeted traffic to your website helps boost time on page and engagement, both of which support SEO rankings. Plus, boosting gives you more control over who sees your content, as you can target a specific audience by location, age, interests, or behavior.
8. Track, Test, and Adjust Your Strategy
Use analytics tools to track which social media posts are driving the most traffic to your website. Platforms like Google Analytics and social media insights can help you understand what’s working and where to improve. Remember, you can’t improve what you don’t measure. By monitoring important metrics, you’ll gain real insight into what’s actually working and what’s not. If one Instagram post drives 10x more traffic than another, you’ll know which format your audience likes best.
Final Thoughts
Social media may not directly affect your search rankings, but it plays a big supporting role in your SEO strategy. By using these 8 tactics, you’ll create a stronger online presence, attract more qualified traffic, and increase your chances of climbing the search engine results pages (SERPs).
Want help aligning your SEO and social media strategy? Let’s chat! Contact KBDC Inc. today at 844-412-8786 for a consultation.