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    • What Are Content Pillars and Why Are They Important

      Creating content that resonates with your audience and supports your brand’s goals is crucial. However, with the vast amount of information available online, it’s easy for your content to get lost in the noise. This is where content pillars come into play. But what exactly are content pillars, and why are they so important ...
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    • What is Search Experience Optimization (SXO)

      In the world of digital marketing, traditional search engine optimization (SEO) has been the cornerstone of online visibility. However, as user behavior and search algorithms have become more sophisticated, a new concept has emerged: Search experience optimization (SXO). SXO goes beyond traditional SEO by focusing not only on search engine rankings but also on ...
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    • Hybrid AI Content – Why it’s a Valuable Addition to Your Marketing Strategy

      Hybrid content refers to a combination of AI-generated content with a human touch. When you leverage it correctly, this type of content can give you a competitive advantage. This is the case because hybrid content combines the best of both words—AI analyzes data, generates insights, and automates certain tasks, while humans ensure the content makes ...
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    • The Benefits of Converting Your Website to a Mobile App

      Have you ever considered converting your website to an app? It’s no secret that people are becoming increasingly reliant on mobile devices, so having a mobile website is just the bare minimum these days. To take things a step further, you may want to convert your existing website into a mobile app. Consider that ...
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    • How to Format Your Blog Posts for Better Engagement

      When posting an article to your company blog, you can expect that many people will skim the content rather than read it word for word. With this in mind, it’s helpful to format your blogs in specific ways so that they keep readers engaged and encourage them to follow through with specific actions, such as ...
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    • What Are Disavow Links

      When it comes to search engine optimization (SEO), maintaining a healthy backlink profile is paramount. One of the tools that SEO experts often turn to for managing their website’s link health is the disavow file. But what exactly are disavow links, and why are they important? Let’s delve into the concept of disavow links, ...
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    • Content Delivery Networks (CDNs) and Their Importance

      Speed and efficiency are paramount when it comes to delivering content online. Whether you’re streaming a video, loading a website or downloading a file, you expect quick and seamless access. This is where Content Delivery Networks (CDNs) come into play. But what exactly is a CDN, and why does it matter? Let’s explore the concept ...
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    • How to Grow Your Instagram Following Organically

      Instagram remains a premier platform for personal branding, business marketing and community engagement. While many are tempted to buy followers for instant gratification, growing your Instagram following organically brings sustainable engagement and genuine connections. Below is a comprehensive guide to boosting your Instagram presence organically. Optimize Your Profile Your Instagram profile is the first impression visitors ...
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    • SEO vs. PPC – What is Best for Your Business

      Two strategies dominate the digital marketing world: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Both approaches can drive traffic and generate leads, but they operate in fundamentally different ways. Understanding the strengths and weaknesses of each can help you determine the best strategy for your business. Let’s explore the key differences between SEO ...
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    • 10 Ways to Boost Social Media Marketing Productivity

      In today’s digital-first world, social media marketing is essential for any business looking to expand their reach and engage with customers. However, managing multiple social media accounts and creating engaging content can be time-consuming. That’s what we’re here for! Of course, it also helps to know a few practical tips to enhance your productivity ...
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    I call Burns Smith my guru. Burns Smith is just helping me with my internet presence. I'm in real estate, and he is helping me with that, to just kind of help me get in front of more people. He is very quick to respond, very personable, and very quick to do face-to-face meetings. It seems he is always available, and he is very knowledgeable about the industry. I call him my guru.

    Burns Smith and KDBC, Inc., has been handling our web development needs for over five years now. They built our website and manage our SEO program, for which we are very pleased with the results. I would highly recommend them. - K. Smith, Medical Device Company, Atlanta GA.

    Kathryn Smith

    Burns Smith and KBDC, Inc., have been handling our website and internet marketing for many years. Their service is always very responsive and the internet marketing program generates us many leads.

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