10 Ways to Keep Your Brand Visible During the Holiday Rush

The holiday season is one of the busiest times of the year for both consumers and businesses. Last year, holiday spending reached $976.1 billion, and online sales hit a record $241 billion. The average U.S. consumer spends around $890 on gifts, food, and decor, making this a prime time for businesses to reach customers and increase sales.

While customers keep busy scrolling, shopping, and comparing faster than ever, it’s crucial that your brand stays top-of-mind, and top of search results. How do you plan to do this in 2025? It can be tricky with competition spikes, rising ad costs, and zero-click answers, but there are ways to make sure your holiday marketing strategy is working smarter and not just harder.
Here are ten ways to keep your brand visible and engaging throughout the holiday rush.

1. Refresh Your Website for the Season

Before launching any campaign, make sure your digital home base is ready. Update banners, promotions, and calls to action to reflect your holiday offerings. Add festive visuals or a “holiday hub” page to feature products, services, or seasonal content. A refreshed site signals relevance to both visitors and search engines.

2. Optimize for AI and Search Overviews

AI-generated summaries (like Google’s new AI Overviews) pull key content directly from web pages. Structured formatting, clear headings, and well-organized copy make it easier for AI to identify and summarize your brand’s information. While these features are convenient for users, they can reduce direct clicks, meaning it’s more important than ever to ensure your brand is the one being featured in those summaries.

3. Double Down on Local SEO

If your business serves a specific area, don’t overlook your Google Business Profile and local listings. Add holiday hours, special offers, and event details. Encourage happy customers to leave recent reviews, as these act as trust signals that boost local ranking just when shoppers are searching “near me.”

4. Create Time-Sensitive Offers

Urgency drives action. Whether it’s “24-hour deals,” “holiday flash sales,” or “book before New Year” incentives, limited-time offers cut through the clutter. Pair them with bold visuals and clear CTAs across your website, social media, and email campaigns to keep your audience engaged and ready to act.

5. Don’t Neglect Email Marketing

Even in the age of AI, email remains one of the most effective conversion tools. Use segmentation to personalize holiday offers—think loyal customers, new subscribers, or past purchasers. Add festive subject lines and countdown timers to encourage quick engagement. Consistency keeps your brand in inboxes and minds.

6. Share Value-Driven Content

Not every post should push a sale. Use this season to connect emotionally with your audience through helpful, relatable content. Share gift guides, “year-in-review” recaps, or behind-the-scenes team stories. This type of storytelling humanizes your brand and strengthens trust that lasts beyond December.

7. Invest in Paid Ads Strategically

Ad competition skyrockets during the holidays but a focused pay-per-click (PPC) strategy can deliver real results. Instead of broad targeting, focus on high-intent keywords or retargeting past visitors who showed interest but didn’t convert. Even small budget adjustments, like shifting spending toward peak shopping days, can increase visibility where it matters most.

8. Keep Social Media Active and Interactive

Your social feeds are often where customers first see your promotions, and where they decide if they trust your brand. Mix promotional content with engaging posts like polls, countdowns, or holiday giveaways. Use Reels, Stories, or TikTok clips to spotlight products or share quick holiday tips. If possible, also showcase customer testimonials or user-generated content to build authenticity.

9. Ensure Mobile Performance Is Seamless

Mobile traffic dominates during the holidays, especially from shoppers on the go. Test your site on multiple devices to ensure fast load times, clear navigation, and easy checkout. Even a one-second delay in page speed can significantly increase bounce rates and cost you conversions. A smooth mobile experience helps keep customers engaged and reduces cart abandonment.

10. Plan Ahead for January

Smart brands think beyond the holidays. As the rush winds down, shift the focus toward retaining the new customers you’ve gained. Schedule post-holiday content now, such as “New Year, New Goals” campaigns, newsletters about upcoming product launches, or loyalty rewards for repeat buyers. Keeping communication consistent into Q1 builds long-term momentum.

Adapting to an AI-Driven Search Landscape

Today’s search experience is evolving faster than ever. AI-generated summaries and predictive content are changing how users interact with brands online. While this shift is convenient for consumers, it makes visibility more complex for marketers. That’s why structured content, strong SEO foundations, and brand consistency across all channels matter more than ever.
The brands that win are the ones that adapt early, optimizing not just for clicks, but for recognition and authority wherever their audience searches.

Are You Ready to Work on Your Holiday Marketing Strategy?

The holiday rush may be temporary, but visibility is year-round. By optimizing your site, delivering consistent messaging, and aligning your marketing with the latest AI-driven trends, your brand can shine through the noise, both now and into the new year.

If you’re ready to strengthen your digital presence before the calendar turns, KBDC can help. Give us a call today at 844-412-8786 or fill out our contact form and we’ll be in touch!