There’s a fine line between helpful personalization and digital stalking. If you cross that line, you’re bound to send people in the opposite direction. However, when personalization is done right, it can increase conversion rates by 19% and enhance customer satisfaction significantly. So, how do you personalize in a way that feels helpful and not …
Continue reading “Personalization at Scale Without Creeping Out Customers”
Age, gender, and location were once the go-to trio for segmentation, but in today’s market, they barely scratch the surface. There are far more powerful segmentation opportunities that can lead to higher engagement, better personalization, and stronger ROI. While demographics tell you who your customers are, advanced segmentation shines light into why they buy your …
Continue reading “Segmentation Strategies Beyond Basic Demographics”
Summer is a golden opportunity for brands to connect with customers in fun, creative ways. Whether you’re promoting a seasonal product, a time-limited service, or just want to ride the wave of summer vibes, a well-executed summer marketing campaign can drive serious engagement and revenue. Because summer taps into a unique mix of seasonal behavior, …
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Search engine optimization (SEO) continues to evolve, but some mistakes just won’t go away. Even in 2025—an era of AI-driven content, smarter search algorithms, and user-first indexing—we are still seeing some of the same mistakes as we did years ago! Surely, you don’t want these on-page SEO errors to hold your website back from higher …
Continue reading “Top On-Page SEO Mistakes Still Hurting Rankings in 2025 – and How to Fix Them”
Most marketers realize that pay-per-click advertising is a powerful way to drive traffic and boost conversions, making it an essential part of any digital marketing strategy. However, if you’re not keeping an eye on your budget, it’s easy to overspend without even realizing it. Fortunately, you don’t need to be a digital marketing expert or …
Continue reading “Are You Overspending on Ads – How to Audit Your PPC Budget in 10 Minutes”
When it comes to SEO, most people focus on creating new content. And while publishing fresh blog posts is important, there’s one often-overlooked strategy that can significantly boost your traffic with less time and effort: updating your old blog posts. As search engines become smarter and user expectations continue to evolve, reviving and refreshing existing …
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It’s no secret that search engine optimization (SEO) has always been a game of adaptation. As Google’s algorithm evolves, digital marketers must constantly adjust their strategies to keep up. But what if you didn’t have to wait for the next big update to make your move? That’s where Predictive SEO comes in. Predictive SEO is …
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When you think about “internet marketing,” what images come to mind? For many people, it’s ecommerce shops, tech startups, and social media influencers. While these industries do rely on internet marketing, they aren’t the only ones. In fact, there are many unique or unexpected industries that can benefit from this type of marketing, allowing them …
Continue reading “5 Surprising Industries That Still Benefit from Internet Marketing”
When you’re busy managing a business, it can be easy to lose track of what’s working—and what isn’t. That’s where a digital marketing audit comes in. A thorough audit will help you identify strengths, pinpoint weaknesses, and create a roadmap for more targeted efforts moving forward. Here at KBDC Inc., we conduct digital marketing audits …
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Your brand’s logo is one of the first things customers notice, instantly putting your services or products at the top of their mind. What some brands fail to realize, however, is that logos have a limited shelf life. While there is no hard and fast rule for how often you should refresh your logo, many …
Continue reading “Logo Evolution – When and How to Refresh Your Brand’s Look”
