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Steps to Take When Your Business Website Goes Live
November 24, 2022Launching a website is a big deal, but the hard work doesn’t stop here. Once your website is live, you will need to concentrate on creating good content and improving the user experience. Being a hands-on website owner allows you to keep moving forward and keep gaining traction with the search engines. Fortunately, there are ...Read More →Get Ready for Small Business Saturday With These Ideas
November 21, 2022With more than half of Americans saying they will shop on Small Business Saturday, it’s important that your business is prepared! The purpose of Small Business Saturday is to encourage people to shop small during the post-Thanksgiving weekend. Doing so supports local economies and helps small businesses compete with larger retailers. This year, Small Business ...Read More →Preparing Your Small Business for the 2022 Holiday Season
November 18, 2022Who’s ready for the holiday season? Even if you could use more time to prepare, there’s no stopping this time of year! And this season will be like no other. According to a report in Business Wire, U.S. holiday gift spending may drop by $30 billion. The biggest drops are expected to come from clothing ...Read More →Simple Steps to Performing an SEO Audit
October 29, 2022An SEO audit is a way to check how your website is performing and prevent spam. It’s important to do SEO audits often, as Google changes their algorithm frequently. By auditing your site, you can make sure that you’re following the best and latest practices for SEO. You can conduct an SEO audit on your ...Read More →Top 5 Email Marketing Tips from the Experts
October 25, 2022Did you know that 84 percent of consumers check their email at least once a day? This provides an easy opportunity to connect with your audience and keep them up to date on what’s happening with your brand. Email marketing can also be a great alternative to other channels, as data privacy will become even ...Read More →What is Conversion Rate Optimization (CRO)
October 22, 2022Conversion rate optimization (CRO) is used to increase the percentage of visitors who take a desired action on your website. This is an important metric to know, as it tells you how engaged your prospects are. Many marketers associate a conversion with a sale, but a conversion is really any desired action that a person ...Read More →Zero-Party Data vs. First-Party Data – Understanding the Difference
October 19, 2022There are different types of data that drive personalized experiences, such as third-party data, first-party data and zero-party data. All types of data are important and have their own unique purpose. But for this post, we are going to focus on zero-party data and how it relates to first-party data. As this Forbes article suggests, ...Read More →Are You Using Google Ads_ You Should Be!
October 2, 2022If you want to start capitalizing on the number of searches that take place daily on Google, there is a way to do this: sign up for Google Ads. As Google’s online advertising platform, this program allows you to create online ads to reach audiences that are interested in your products and services. The Google ...Read More →5 Reasons to Promote Your Small Business on Instagram
September 29, 2022Facebook is typically the most popular social media platform for small businesses because it’s user friendly and familiar. But as time goes on and small businesses grow, they can expand their presence onto other social platforms like Instagram. Currently, there are 2 billion monthly active users on Instagram for your business to target, so this ...Read More →Grow Your Small Business Online with These Tried-and-True Tips
September 26, 2022Grow Your Small Business Online with These Tried-and-True TipsRead More →