When was the last time you gave your website a thorough checkup? If you’re like most business owners, it’s probably been a while. Think of a website audit like a health exam for your online presence—it helps you catch problems before they become expensive headaches and identifies opportunities to boost your performance. The good news? …
Continue reading “Website Audit Checklist – 25 Points Every Business Owner Should Review”
Your website’s homepage is often the very first impression potential customers have of your business. In fact, research shows that visitors form an opinion about a website in just a few seconds. With website visitors spending an average of 54 seconds to 3 minutes on a homepage, you can expect that they are definitely drawing …
Continue reading “The Top 7 Elements of a High-Converting Homepage”
When people think of content marketing, they often picture polished blog posts, sleek videos, or brand graphics created by a company’s marketing team. But one of the most powerful forms of content comes from a source many businesses overlook—their own employees. Employee-generated content (EGC) is quickly becoming a game-changer for building trust, boosting reach, and …
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Your Google Business Profile (formerly Google My Business) is one of the most powerful—and free—tools for getting your business in front of local customers. When fully optimized, it not only helps you show up in Google Maps and local searches but also builds trust with reviews, photos, and up-to-date information. Think of it as your …
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Here at KBDC Inc., we often find that clients treat search engine optimization (SEO) and social media as separate strategies. But in reality, these two marketing strategies work best when aligned. While social media signals aren’t direct ranking factors for Google, the indirect impact on SEO is powerful. The right social media strategy can increase …
Do you ever feel overwhelmed by SEO, social media, paid ads, email marketing, and the hundred other tasks that make up today’s online marketing world? You are not alone. Many people have trouble managing these activities, especially when they’re running other aspects of a business. The good news is that there is help out there …
Continue reading “What Does a Digital Marketing Consultant Actually Do”
In recent years, “Christmas in July” has exploded in popularity—and it’s easy to see why! From beachside retailer promotions and mid-summer sales to themed parties and holiday décor, people are embracing a fun, festive twist on the traditional December celebration. It’s a playful escape from the heat, and an excuse to gather loved ones for …
Grabbing someone’s attention and convincing them to share their contact info isn’t easy, especially in today’s digital world that’s overflowing with content. Between privacy concerns, email overload, and unclear value, consumers have valid concerns for not wanting to share their information. But, when you know that you have a great product or valuable service, growing …
Continue reading “5 Lead Magnet Ideas Your Customers Cant Resist”
Unfinished checkouts are the hidden leak in your online sales funnel. With average cart abandonment rates hovering around 70%, most online retailers are forfeiting tons of revenue every day. But here’s the thing. You don’t need to give up on “lost” customers. With the right strategies, you can bring many of these shoppers back—they simply …
Continue reading “Advanced Retargeting Strategies That Recover Abandoned Carts”
There’s a fine line between helpful personalization and digital stalking. If you cross that line, you’re bound to send people in the opposite direction. However, when personalization is done right, it can increase conversion rates by 19% and enhance customer satisfaction significantly. So, how do you personalize in a way that feels helpful and not …
Continue reading “Personalization at Scale Without Creeping Out Customers”
