Have you noticed your website still ranks well on Google, yet traffic seems to be trickling away? It’s not your imagination. With the rise of AI-generated overviews (those quick summary boxes at the top of search results), users are often getting what they need without ever clicking through. These features are convenient for searchers, providing …
Continue reading “Winning in AI-Driven Search – What Smart Brands Are Doing Now”
Your website is your primary sales tool and the face of your company. While template-based sites can help brands get online quickly, they often fall short when it comes to driving real business results. That’s where custom web development makes all the difference. A site built specifically for your brand, audience, and goals not only …
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Have you ever sat in a marketing meeting and heard terms like paid media, digital ads, and advertising campaigns used interchangeably and been confused? If so, you’re not alone. The marketing world is full of buzzwords that overlap, evolve, and sometimes mean slightly different things depending on who you ask. It can get confusing, especially …
The holiday season is one of the busiest times of the year for both consumers and businesses. Last year, holiday spending reached $976.1 billion, and online sales hit a record $241 billion. The average U.S. consumer spends around $890 on gifts, food, and decor, making this a prime time for businesses to reach customers and …
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When was the last time you gave your website a thorough checkup? If you’re like most business owners, it’s probably been a while. Think of a website audit like a health exam for your online presence—it helps you catch problems before they become expensive headaches and identifies opportunities to boost your performance. The good news? …
Continue reading “Website Audit Checklist – 25 Points Every Business Owner Should Review”
Your website’s homepage is often the very first impression potential customers have of your business. In fact, research shows that visitors form an opinion about a website in just a few seconds. With website visitors spending an average of 54 seconds to 3 minutes on a homepage, you can expect that they are definitely drawing …
Continue reading “The Top 7 Elements of a High-Converting Homepage”
When people think of content marketing, they often picture polished blog posts, sleek videos, or brand graphics created by a company’s marketing team. But one of the most powerful forms of content comes from a source many businesses overlook—their own employees. Employee-generated content (EGC) is quickly becoming a game-changer for building trust, boosting reach, and …
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Your Google Business Profile (formerly Google My Business) is one of the most powerful—and free—tools for getting your business in front of local customers. When fully optimized, it not only helps you show up in Google Maps and local searches but also builds trust with reviews, photos, and up-to-date information. Think of it as your …
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Here at KBDC Inc., we often find that clients treat search engine optimization (SEO) and social media as separate strategies. But in reality, these two marketing strategies work best when aligned. While social media signals aren’t direct ranking factors for Google, the indirect impact on SEO is powerful. The right social media strategy can increase …
Do you ever feel overwhelmed by SEO, social media, paid ads, email marketing, and the hundred other tasks that make up today’s online marketing world? You are not alone. Many people have trouble managing these activities, especially when they’re running other aspects of a business. The good news is that there is help out there …
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