In this day of age, there is no doubt that digital marketing plays a vital role in a business’s overall marketing strategy. Digital marketing makes it possible to tailor messages for specific audiences, and market directly to potential customers who may be interested in their product or service. There are a wide variety of digital …
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Become a Better Digital Marketer in 5 Minutes
Taking advantage of all that digital marketing has to offer can be extremely rewarding for any business. While improving things like your search engine optimization in Baton Rouge can help your business’ growth skyrocket, the world of digital marketing can be pretty intimidating for those who feel overwhelmed by all it entails. Thankfully, we’re here …
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5 Easy Steps You Can Take To Improve Your ROI
In the world of digital marketing, interpreting analytics is key to gaining insight on how your campaigns are performing and areas that need improvement. Unfortunately, many businesses struggle to grasp marketing analytics, which ultimately has a negative impact on their ROI. In this article, you will find 5 simple steps that can help you better …
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4 Simple Solutions to Your Digital Marketing Problems
While creating a successful digital marketing strategy can feel daunting, you can concisely sum up your ultimate goal in three words: positive customer experience. Since there are many avenues to be considered when improving a digital marketing plan, it’s important to have an uncomplicated, concrete list of solutions to your most common problems. Below, we …
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Short Form Vs Long Form Video Which Is Best
As a marketer, choosing between a short-form video and a long-form video can be difficult. There are many factors that play into the pros and cons of both types of videos. While consumers tend to have short attention spans when it comes to ads, studies have still shown that long-form videos often perform better. It’s …
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How To Save Money On Your Facebook Ads
Have you felt like you’ve been blindly spending money on Facebook ads and promotions without getting the results you are looking for? Facebook may offer your business an opportunity to reach more people, but unfortunately, it doesn’t guarantee that your advertisements will produce the number of audience interactions that become available to you. Thankfully, you …
5 Professional Tips for Small Business SEO
It’s still the beginning of a new year, and it’s not too late to devise a plan for your small business SEO! Unfortunately, the pandemic continues to leave small business owners guessing what interruption will happen next, as well as which direction their consumers’ behavior will head in the months to come. That’s why we’re …
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5 Amazing Benefits of Having an SMS Marketing Strategy
As technology continues to advance, customers are utilizing their phones for almost everything under the sun! More and more brands are finding that using SMS is a uniquely effective marketing tool. While choosing to take advantage of mobile marketing may seem to require a heavy investment on the app-side of things, becoming an additional notification …
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Biggest Changes to Google Ads You Need to Know for 2023
As we head into the New Year, it’s important to brush up on some of the changes that have taken place so that you can prepare your new marketing strategy. When it comes to pay per click advertising, there’s never a dull day! While businesses were dealing with supply chain disruptions, labor shortages and increasing …
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How Can I Get to Position Zero on Google
It comes as no surprise that one of the main ways to increase traffic to your website is through ranking well on Google. But these days, there is another way to be featured above other sites on a quick Google search, and this is through featured snippets, otherwise known as “position zero.” Right now, approximately …