The holidays are right around the corner, which means it’s time to get your website decked out. As people shop for the holidays sooner and sooner, you’re safe to offer holiday sales and promotions throughout the months of November and December. Just be sure to give your website some attention, as you’ll have a lot …
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Even though we are living in a digital age where people often prefer to shop for things online, it’s still hard being an e-commerce business. The competition is fierce and today’s consumers are self-empowered. Before a customer visits your site, they may have already compared your products, checked the prices and decided what to buy. …
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Video marketing continues to be one of the best and most effective ways to reach your audience. About half of marketing professionals say that video is the type of content that delivers the best ROI. For those who use video marketing, they can grow their revenue 49% faster than non-video users. It’s clear that video …
Many businesses are embracing teams of remote workers, and for good reason. When they are built the right way, remote teams can be a huge asset to employers and employees. Research shows that telecommuting and other flexible work options can improve productivity, reduce turnover, boost employee morale and save companies money. Remote teams are not …
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Facebook ads are simple, affordable and effective. If you’re not using Facebook advertising, you’re missing out on key opportunities to connect with your customers and drive sales. At this time, Facebook offers the most targeted form of advertising that allows you to reach people by their age, interests, location, etc. If you use the targeting …
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Having an optimized Google My Business (GMB) listing is one of the best ways to have a stronger presence on Google. If you’re looking for ways to optimize your listing and drive more qualified traffic to your site, follow the tips in this post. They are easy changes to make, and they’ll help match your …
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Good branding is important for all businesses, but it’s especially vital for small businesses. A good brand increases your value, provides employees with direction and makes it easier to acquire new customers. Consumers want to support brands that make them feel good, which is where your brand image comes into the picture. By working with …
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One of the best things about internet marketing in Louisiana is that you can track every part of your strategy. As you learn about your audience and what works for them, you can create optimized campaigns that generate sales and conversions. But you might be wondering what metrics you need to pay attention to. Below …
Gen Z is shaking up the retail market. Already, Gen Zers, ages of 16-21, spend $143 billion a year and are expected to represent 40% of all consumers by 2020. The biggest challenge with Gen Zers is that they have no concept of what it’s like to live without the internet. As a result, they …
As we wrap up the final chapter of this decade, it’s fun to explore the latest trends in web design in Baton Rouge. Already, we’ve seen the introduction of artificial intelligence, augmented reality and virtual reality and their influence on how people interact with brands. Websites are also smarter and more intuitive than ever before, …
