Difference Between B2B and B2C Social Media Marketing There are subtle differences between business-to-consumer (B2C) marketing and business-to-business (B2B) marketing, especially when it comes to social media. In one case, a company is selling a product to a consumer. In the other case, a company is selling a product to another company. Generally speaking, B2B …
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Content Types That Bring in Leads and Conversions Creating content is an effective way to reach your audience and help them understand how your product or service can fit into their lives. Visual, interactive content is especially helpful at increasing clickthrough rates and conversions. The more useful the content is to the reader, the more …
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Best Ways to Market Your Business on LinkedIn LinkedIn has become a top network for marketing and social selling. As a business owner, you can use the professional network to connect and engage with potential customers and nurture them through the sales funnel. However, it’s not always clear as to how you can gain the …
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How to Encourage More User-Generated Content Consumers trust user-generated content (UGC) more than sponsored content because it’s believed to be more genuine and honest. One report found that 85% of users feel that user-generated content is more persuasive than photos or videos. If you haven’t gathered much UGC, it’s time to start. You don’t want …
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5 Marketing Mistakes to Avoid as a Small Business There’s a reason why brands spend so much time creating their marketing plans. Marketing can make or break a business. Small businesses don’t have as much money to work with, so they tend to be more limited on the things they can do. Because of this, …
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How Does Social Media Impact SEO? The question of whether or not social media affects search engine optimization has been talked about for a long time. The short answer has always been yes, social media DOES have an impact on SEO. How much of an impact is not clear. Fortunately, we’re learning more about this …
3 Great Reasons Why Businesses Need Social Media Social media has significantly changed the way businesses do business. The telephone opened up new opportunities, but not the way social media has. Each day, we’re learning new ways to incorporate social media into our lives, whether it’s reading the latest news, connecting with colleagues, sharing photos …
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Creating CTAs That Actually Convert Calls to action may be small in size, but they can make a huge impact. Emails with an effective CTA get 371% more clicks than those without. Before you give all of your attention to the headline and body of your content, make sure that you save some for the …
Four Ways to Humanize Your Brand Consumer-brand trust is more important than ever. Even so, many consumers don’t really trust the brands they interact with. Rather, they see them as businesses out to make money, even at the expense of loyal consumers. Fortunately, there is a solution to the problem, and it involves humanizing your …
New SEO Trends: Fresh Ways to Optimize Your Website Each year, SEO goes through major changes. What worked last year may not work this year. What worked five years ago would be considered spammy today. The only thing you can count on is change. As we get ready to round out the year and move …
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