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    How to Supercharge Your Google Business Profile

    September 01, 2025

    local search

    Your Google Business Profile (formerly Google My Business) is one of the most powerful—and free—tools for getting your business in front of local customers. When fully optimized, it not only helps you show up in Google Maps and local searches but also builds trust with reviews, photos, and up-to-date information.

    Think of it as your digital storefront. When someone searches for your business or a service you provide, your profile displays key details right on the results page, often serving as a customer’s very first impression. From your business name, address, and phone number (NAP) to your hours, updates, call-to-action buttons, and customer reviews, it gives people everything they need to take the next step.
    If you want more phone calls, website visits, and customers walking through your door, a well-optimized profile is essential. With the right updates, your Google Business Profile can go from a simple listing to a round-the-clock marketing tool that keeps working even when you’re not.

    Claim and Verify Your Profile

    It sounds obvious, but many businesses skip this step or leave their profile incomplete. Go to Google Business Profile and claim your business. Complete the verification process (phone, email, or postcard). Once verified, you’ll have full control over your listing.

    Fill Out Every Detail

    Google rewards completeness. The more information you provide, the easier it is for customers to find and trust you. You can also add secondary categories to cover all of your services. For example, a Plumber might also select “Drainage Service” or “Water Heater Repair Service.”

    Here is the information to fill out:

    • Business name (must match your signage/branding)
    • Address and service areas
    • Phone number and website
    • Hours of operation (including holiday hours)
    • Business category and subcategories

    Use Keywords in Your Description

    A well-written business description is one of the strongest tools for improving local rankings. Naturally include keywords people might search for, such as “affordable bankruptcy attorney in Jackson” or “Jackson MS staffing agency”. Also, keep things customer-focused, meaning explain how you help, not just what you do.

    Add Photos and Videos

    Visuals are powerful trust-builders, and businesses with photos consistently earn more clicks and direction requests. Make sure to upload high-quality images of your location, team, products, or even before-and-after transformations. Short videos (under 30 seconds) are another great way to showcase your services in action. To stay relevant, refresh your visuals regularly, especially if your offerings change with the seasons or around the holidays.

    Post Regular Updates

    Google Business Profiles allow you to post like social media. Use this feature to stand out. Share promotions, events, or special offers that are happening, and highlight new services or products as they roll out. You can also post educational tips or seasonal reminders. Fresh content signals to Google that your business is active and engaging.

    Collect and Respond to Reviews

    Reviews are the lifeblood of local search rankings and trust. Ask satisfied customers to leave reviews and respond to them promptly. No business is perfect, so if you receive a negative review, leave a professional response. This shows that you take feedback seriously. Also, use keywords in your responses, such as “We’re glad you loved our concrete lifting service in Jackson, MS!”

    Enable Messaging

    Google’s chat feature lets customers message you directly from your profile. Enable it in your dashboard and respond quickly to questions, concerns, or feedback. Fast replies can convert a browsing customer into a loyal one.

    Track Insights

    Google provides valuable data about how customers interact with your profile. See how many people call, request directions, or visit your website. Check what search terms people use to find you, and adjust your strategy based on what’s working.

    Turn Your Google Business Profile Into a 24/7 Customer Magnet

    A well-optimized Google Business Profile does more than put you on the map; it builds trust, boosts visibility, and drives customers right to your door. Start by filling out every detail, adding fresh content, and engaging with reviews. Over time, these simple steps can transform your profile into one of your most powerful marketing tools. To learn more about leveling up your Google Business Profile, give KBDC Inc. a call at 844-412-8786.

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