Hybrid AI Content – Why it’s a Valuable Addition to Your Marketing Strategy

Hybrid content refers to a combination of AI-generated content with a human touch. When you leverage it correctly, this type of content can give you a competitive advantage. This is the case because hybrid content combines the best of both words—AI analyzes data, generates insights, and automates certain tasks, while humans ensure the content makes sense and is relevant to readers. For example, you can use AI to generate an initial article and then refine it with your personal touch. This saves time on the front end, as you don’t have to create everything from scratch, but it also ensures the content is high in quality, relevant to your audience, and sensical.

Why Your Brand Should Create Hybrid Content

Hybrid AI content is considered a form of automation, which offers a wide range of benefits for marketers who have a lot to balance! AI can generate content quickly, saving time, particularly for those working in fast-paced industries like news reporting or social media marketing. Human editors or writers can then review and edit the content for a personalized touch.

AI also rapidly generates at scale, which is a huge perk for marketers handling high volumes of content. For example, if you run an ecommerce business and need to create hundreds of product descriptions, AI tools will save significant time. You can then go through and fine tune the descriptions to meet your needs. Additionally, AI can help with multilingual and global reach, something that can be difficult to do when you’re unsure of other languages. With AI, you can create content in multiple languages and connect with diverse audiences.

What Can You Use Hybrid AI For?

Many marketers are using AI because it saves time and prevents burnout and mental exhaustion. Here are some real-world examples of how you can use hybrid AI to create compelling content for your brand:

• Research. AI can help streamline the research phase, particularly in fields that require a lot of digging such as healthcare. You can then go in and tweak the article as needed, including updated statistics and relevant studies.
• Outlines and idea generation. Another way to use AI is for generating ideas, brainstorming article topics, and creating outlines. Without AI, this could take several hours—and that’s all before the article is written!
• Ad copy creation. It can be time consuming to create hundreds of personalized ads, but AI makes it possible to automate diverse ad variations with different text and images.
• Social media captions. Generative AI can assist in creating attention-grabbing captions for social media posts, while also suggesting relevant hashtags.

Incorporating AI Into Your Marketing Strategy

A few years ago, we would have been hesitant to recommend AI to clients, let alone use it ourselves. But as this technology has grown, it has now become a valuable tool for marketers, saving significant time and money while also preventing burnout. The key to remember is that AI is simply an aid; it is not meant to replace humans and is incapable of doing so any time soon. You still need humans to review and edit content, make it relatable to your audience, and ensure quality, consistency, and accuracy. To learn more about using AI to streamline your marketing efforts, contact KBDC, Inc. and let’s chat!