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5 Faults with Your Landing Pages (and How to Fix Them!)
August 31, 20175 Faults with Your Landing Pages (and How to Fix Them!) Are your landing pages killing your conversions instead of helping them? Landing pages that have distracting images or tiresome copy can encourage visitors to leave rather than convert. Split testing can help uncover some of the things that don’t work, but even your better-performing pages ...Read More →Difference Between B2B and B2C Social Media Marketing
August 10, 2017Difference Between B2B and B2C Social Media Marketing There are subtle differences between business-to-consumer (B2C) marketing and business-to-business (B2B) marketing, especially when it comes to social media. In one case, a company is selling a product to a consumer. In the other case, a company is selling a product to another company. Generally speaking, B2B purchases ...Read More →Content Types That Bring in Leads and Conversions
July 25, 2017Content Types That Bring in Leads and Conversions Creating content is an effective way to reach your audience and help them understand how your product or service can fit into their lives. Visual, interactive content is especially helpful at increasing clickthrough rates and conversions. The more useful the content is to the reader, the more ...Read More →Best Ways to Market Your Business on LinkedIn
July 21, 2017Best Ways to Market Your Business on LinkedIn LinkedIn has become a top network for marketing and social selling. As a business owner, you can use the professional network to connect and engage with potential customers and nurture them through the sales funnel. However, it’s not always clear as to how you can gain the edge ...Read More →How to Encourage More User-Generated Content
June 29, 2017How to Encourage More User-Generated Content Consumers trust user-generated content (UGC) more than sponsored content because it’s believed to be more genuine and honest. One report found that 85% of users feel that user-generated content is more persuasive than photos or videos. If you haven’t gathered much UGC, it’s time to start. You don’t want to ...Read More →5 Marketing Mistakes to Avoid as a Small Business
June 22, 20175 Marketing Mistakes to Avoid as a Small Business There’s a reason why brands spend so much time creating their marketing plans. Marketing can make or break a business. Small businesses don’t have as much money to work with, so they tend to be more limited on the things they can do. Because of this, some ...Read More →How Does Social Media Impact SEO?
June 15, 2017How Does Social Media Impact SEO? The question of whether or not social media affects search engine optimization has been talked about for a long time. The short answer has always been yes, social media DOES have an impact on SEO. How much of an impact is not clear. Fortunately, we’re learning more about this relationship ...Read More →3 Great Reasons Why Businesses Need Social Media
May 25, 20173 Great Reasons Why Businesses Need Social Media Social media has significantly changed the way businesses do business. The telephone opened up new opportunities, but not the way social media has. Each day, we’re learning new ways to incorporate social media into our lives, whether it’s reading the latest news, connecting with colleagues, sharing photos with ...Read More →Creating CTAs That Actually Convert
May 3, 2017Creating CTAs That Actually Convert Calls to action may be small in size, but they can make a huge impact. Emails with an effective CTA get 371% more clicks than those without. Before you give all of your attention to the headline and body of your content, make sure that you save some for the CTA. ...Read More →Four Ways to Humanize Your Brand
March 31, 2017Four Ways to Humanize Your Brand Consumer-brand trust is more important than ever. Even so, many consumers don’t really trust the brands they interact with. Rather, they see them as businesses out to make money, even at the expense of loyal consumers. Fortunately, there is a solution to the problem, and it involves humanizing your brand. ...Read More →