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Creating CTAs That Actually Convert
May 3, 2017Creating CTAs That Actually Convert Calls to action may be small in size, but they can make a huge impact. Emails with an effective CTA get 371% more clicks than those without. Before you give all of your attention to the headline and body of your content, make sure that you save some for the CTA. ...Read More →Four Ways to Humanize Your Brand
March 31, 2017Four Ways to Humanize Your Brand Consumer-brand trust is more important than ever. Even so, many consumers don’t really trust the brands they interact with. Rather, they see them as businesses out to make money, even at the expense of loyal consumers. Fortunately, there is a solution to the problem, and it involves humanizing your brand. ...Read More →New SEO Trends: Fresh Ways to Optimize Your Website
November 20, 2016New SEO Trends: Fresh Ways to Optimize Your Website Each year, SEO goes through major changes. What worked last year may not work this year. What worked five years ago would be considered spammy today. The only thing you can count on is change. As we get ready to round out the year and move into ...Read More →3 SEO Secrets You’ll Be Glad We Told You About
November 10, 20163 SEO Secrets You’ll Be Glad We Told You About It’s not easy to get your site to rank well on Google, but it continues to be the ultimate goal for web owners. A website that ranks well in the search engines is trustworthy, relevant and credible – at least that’s what it indicates to users. ...Read More →5 Ways to Personalize Your Social Media Campaign
November 5, 20165 Ways to Personalize Your Social Media Campaign Social media gives you the opportunity to reach customers and connect with them in a meaningful way. This is a huge advancement from the traditional billboards and newspaper advertisements that only went so far in establishing strong relationships with customers. Yet positive rapports don’t just form overnight. You ...Read More →What are the Benefits of Podcasting?
October 29, 2016What are the Benefits of Podcasting? Are you trying to make deeper connections with your audience? If so, it’s possible that podcasting can help. Businesses thrive when they work person to person. Podcasting is one more channel that helps you connect with your audience and establish yourself as a trusted source. It may seem a bit ...Read More →What Elements Make Video Content Most Likely to Go Viral
October 27, 2016What Elements Make Video Content Most Likely to Go Viral It’s no secret that video marketing carries extensive benefits for your brand. Videos have been known to increase sales, drive additional traffic to websites and entertain customers. But they’ve also been known to involve a lot of time, money and hassle, so some brands feel that ...Read More →Clean Up Your Content Strategy for Fall
October 11, 2016Clean Up Your Content Strategy for Fall If you didn’t get a chance to clean up your content marketing strategy for the spring, you have another chance – fall! It’s important to give your content marketing plan a fresh update from time to time to ensure that it’s covering trending topics, speaking to the right audience ...Read More →10 Tips For Small Businesses On Managing Business Online
October 1, 201610 Tips For Small Businesses On Managing Business Online You can spend all the money in the world to perfect your brand’s image, but if you don’t deliver on what your brand promises, your reputation will suffer. Your brand has a reputation, just as all others do. It’s based on the sum of what people think, ...Read More →5 Reasons Mobile Users Aren’t Converting on Your Landing Pages
September 22, 20165 Reasons Mobile Users Aren’t Converting on Your Landing Pages Are you having trouble getting mobile users to convert on your landing pages? If so, this post is for you! We are going to review five potential reasons why users aren’t converting and what you can do about them. While you’ve probably been working with landing ...Read More →